The Elevator Pitch: First Contact

Entrepreneurs with businesses in early start-up differ on what they believe to be the most important element, although many professionals will argue that creating a solid business plan should definitely be the first step. A well-crafted business plan lays out all the details and strategies, includes projections for revenue and spending, and will be reviewed in detail by bankers and venture capitalists. But in fact, the most important document that should be created even before the business plan is the “elevator pitch.”

The fact is, most people will not read a business plan unless they have been motivated to do so beforehand. The elevator pitch is that motivating factor. It’s the hook that gets them into the room. It’s the catchy jingle that gets people to pay attention to the ad. It’s the best parts of the business plan, without the boring details. The elevator pitch is the place for the excitement, not the place to include all the technology, buzzwords and explanations.

An elevator pitch should be able to be condensed into a single-page presentation, short enough to be memorized, or read easily within a few minutes—that’s how it got its name, it’s a pitch that’s short enough to be presented during the course of an elevator ride. The elevator pitch condenses your business concept into something that can be presented in about a minute or two—essentially, the parts that matter, the very “essence” of the business.

The elevator pitch skips the hard-core financials, and gets straight to the heart of what it is about the business that really gets you excited. That’s what this pitch is about—you don’t need the proof of concept here yet, that comes in the full-length business plan. The elevator pitch is the commercial that gets people interested.

The elevator pitch should be inspirational and creative, hitting the high points of your business concept, and should accomplish the following:
• Hit the high points of what it is you hope to do
• Summarize the problem/solution aspect of your concept
• Describe the business model—how is it going to make money?
• Create excitement on the part of the reader/listener
• Describe the profit potential without having to bring out charts and graphs
• Tell why you/your company are well positioned to accomplish your goal
• End with a call to action

The first couple sentences are the most critical, and should present your core concept. If you can’t tell what it is you want to do in two sentences or less, then you need to simplify your concept. There will be plenty of time to get into all the details later, once you’ve captured your audience’s interest.

Affordable search engine optimization explained

How do you define affordable search engine optimization ?

Search engine optimization that is cheap can certainly not be defined as affordable search engine optimization as such low cost services that are provided are either not 100% effective or do not cover all the aspects of SEO.

According to me an affordable seo service is one which not only fits your budget but also covers all the aspects of seo that are required to be done on your website to improve its search engine ranking.

So how do you decide which search engine optimization service is best for you.

I. Go for a company that has been there for a long time. Go for a company that is reliable. You can do this by checking the Company details :

a) How long their domain has been registered – The older the better.
b) Does the company provide email id and telephone numbers – A company that just offers you a contact/feedback form is not good enough. Email can be hidden for spam purposes but some details have to be provided.
c) Check history – Has the company ever indulged itself into BlackHat Seo – Avoid such companies.

II. Check to see what all things are covered in your package.

a) See thoroughly what all is covered in your Seo package. Shortlist sites and do a comparison.
b) Time period – How much time will it take for the SEO to be done.
c) Testimonials – It is best to read and check what other people are telling about the Seo company rather than reading the claims and guarantee webpage of the search engine optimization company. Moreover if there is any company that boasts itself by saying they can provide a top ranking then avoid it , no company can guarantee you rankings. Read ‘beware of fake seo’ article here.

Advertising your services or products on the Internet

For example, if your site made $5,000 in profits and there were 2,500 hits, each visitor would be theoretically worth 50 cents. Another advantage is the simplicity of the pay-per-click process. You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Search engines generally list sites that contain quality content rather than scintillating graphics. It requires a bid for a “per-click” basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site. The consumer is an invaluable resource. You just bid and you’re up and running.

Next, we come to the issue of link popularity. They also offer suggestions for key words after you enter a description of your site. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. As with all marketing campaigns, there are advantages and disadvantages. You can compute this value by dividing the profit you make on your website over a given period of time by the total number of visitors for that same time period. Once you have this list in hand, you are ready for the next step: evaluation. Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer.

And since you are a business owner and not the consumer, your best bet is to go directly to the source. Popularity is the easiest to evaluate because it is an objective quality. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site. Therefore, you are aiming at a figure less than 50 cents per click. In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation. A higher bid than yours will lower your position on search engine results. It doesn’t demand any specific technical knowledge, though the more you know about search engines and keywords, the easier – and more effective – the process will be.

You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Of the popular search engines that offer pay-per-click, one called Overture provides an online tool that will give you the data on how often particular keywords are entered into their search engine. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL. The key (pun intended) to success is to learn everything you can about search engine keyword research. Software such as WordTracker will even suggest variations of your words and phrases. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it.

The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. The figure of 50 cents per visitor is the point at which your business breaks even. There are several ways to go about attracting traffic to your website; Pay-Per-Click is one of the options you can choose from, along with developing an SEO, or search engine optimization campaign. Obviously, some keywords are much more effective than others are, but they will not cost you anything except time to set-up your account in your pay-per-click bid. Another essential element of pay-per-click advertising is that you constantly monitor your bid. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself.

If you are down at the bottom of the search results, the consumer will probably never scroll down to find you. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other. If you do not find code that reads like this, ask your webmaster to put them in. It is very important that you bear in mind that the results of the top search engines providing pay-per-click advertising, which are Overture and Adwords Select, usually appear on other popular search engines. If you want to achieve a high ranking on search engines, this text is essential. But in order for visitors to reach their destination – your website – you need to provide them with specific and effective signs that will direct them right to your site. The keyword “automobile body shops” would rank lower on the popularity scale than “automobile companies,” but it would nevertheless serve you much better.

Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. I know this sounds like something out of science fiction, but it is really just simple code. The more specific your keyword is, the greater the likelihood is that the consumer who is ready to purchase your goods or services will find you. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. Find the exactly right words or phrases, and presto! Hoards of traffic will be pulling up to your front door. Instead of getting a slew of people interested in everything from buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled fenders being directed to your site. However, you company specializes in bodywork only.

Training the New Network Marketing Distributor

In Step 1, we talked about “Laying Down a Track to Run On.” Here, in Step 2, we’ll discuss “Being A Good Sponsor.” While many of the people you recruit into your organization may have had previous experience in network marketing, many will be first timers. Similarly, if you’ve been successful in recruiting people who were involved in other network marketing organizations, you got them because they were disenchanted with their current company. In other words, they weren’t as successful as they would have liked to be.

Wouldn’t that indicate to you that they don’t know the best way to do things? Well, that’s where you come in – helping them lay that track for others to run on. Again, when new distributors know what works, they can proceed with confidence, and confidence is the handmaiden of success. Remember, people are not duplicable, but systems are.

Step 2 — Being a Good Sponsor

Being a good sponsor means showing your new distributors “The Rules:”

Rule No. 1: Treat it Like a Business.
In order to be successful, your new distributors must truly want success, be coachable, and follow through on their commitments. In other words, they need to treat this business like a business.

Rule No. 2: Keep it simple.
If they can follow a simple procedure (see Part 1), they will use the same system with their contacts. If they can see that what you did was simple, they will believe they can do it, too. If you had to really work on them, more or less “bullying” them into the business, your new distributors will not want to duplicate what you did and will not take any action.

Rule No. 3: Determine Their Reasons.
If you know what your new distributor wants from this venture, that is, why they want to succeed, you can understand how to get them over the rough spots and keep them on the road to success. Remember, most people will be tempted to quit with the first setback because they were never clear on what they wanted to achieve in the first place. If their “why” is strong enough, the “how” will be easier to get across.

Rule No. 4: Establish Objectives.
Set specific sponsoring and financial objectives for the first 30, 60, and 90 days. People always perform better when they have specific goals in mind.

Rule No. 5: Introduce Your Upline
Introduce new distributors to their upline, those leaders who are building a successful business and who are earning the type of income they’d like to earn. That way, if you’re not available to help them, they will have names and telephone numbers of others (you should give them at least 3) who they can contact for support. Further, by meeting others who are earning the type of income they’d like to earn, the system becomes more realistic and attainable.

Rule No. 6: Where’s the Tools?
Make sure they know how to get the tools they will need to share the business with others., such as tapes/CDs, brochures, business cards, etc. Every business needs information to disseminate with prospects. This one is no exception. Remember, people are not duplicable, but systems are.

Rule No. 7: Make a Prospect List.
Although everyone who makes a list doesn’t necessarily become a top earner, every top earner has a list. Typically, they’ll start with their Warm Market, because that’s the people they know.

At this point, your new distributor should be ready to go. They have their “reason why” clearly in mind, specific objectives for the next 90 days, their upline’s contact information for plenty of support, the tools to get started, and a list of people to contact.

Having said that, remember Rule No. 8: Let Them Move at Their Own Pace.
Sponsoring a distributor is a process, not a single event. If they don’t want to move as fast as you do, that’s OK.

Tips for Mom Entrepreneurs: How to Stay Connected to Your Network

As a working mom, you may already feel overwhelmed, juggling dual responsibilities of work and family. When it comes to networking – yet another task – you may feel that “the time I’ve spent at networking has never really paid off.”

Creating a personal and professional network is essential for your work + life success. That’s why working moms need to approach networking with a different paradigm, explained below as a three-part process.

Relationship Building
Networking isn’t just about collecting business cards from people you think may help you. It’s about planting seeds and nurturing long-term relationships that mature over time.

As a mom, you may understand this process well because it calls upon the same nurturing skills you already use with your family.

Empowering Actions
How many times have you attended networking events and seen others jabber on about themselves and frantically hand out dozens, if not hundreds, of their cards? This frenetic approach only makes them look weak. As a working mom, draw on that “Mommy” authority to engage in empowering, networking actions.

They include:
* Give – Adopt a giving attitude. When you meet someone ask, “How can I help you?” Always think, “Who could I connect them with to help them meet their goals?” It’s a natural principle: The more you help others, the more others will help you.

* Ask – Be bold. Always think, “you never know what will happen” and “it’s worth a try.” If you meet a new contact and find you have an instant connection, don’t be afraid to ask for help.

* Follow up – Getting introduced to the “right” people is important, but it’s what you do after the introduction that really counts. If you’ve felt a connection with a new contact, phone, email or send a thank-you note within one or two days. Then, keep in touch periodically, even if just to say, “Hi, it’s been awhile…”

Efficient Use of Time
You may be thinking, “I’d like to stay connected with people, but I just don’t have the time.” Here are three ways to efficiently find time to network:

* Lunch Hours – I’ve historically used my lunch hour, a coveted ME time, to run errands, walk a mile or two or get my hair or nails done. Yet, many associations and groups schedule networking meetings during this time. So, I began to add networking lunches. It’s a great way to preserve early-morning and evening family hours by substituting networking lunches for breakfast meetings or evening mixers!

* “Coffee/lunch over the phone” – My business partner, Jo Della Penna, introduced me to the idea of networking by scheduling “coffee over the phone”. What a great idea! This is a more efficient way to meet. Plus, neither party has to invest in driving time. When you want to spend time with a colleague, try a relaxing “lunch over the phone” by scheduling a lunch appointment, packing a lunch that day and calling at the appointed time.

* Schedule in advance – Earmark your calendar to remind yourself to re-connect with a contact periodically. If you meet a new contact today, schedule the follow up call for two days later and plan a “check-in” email within 60 days.

Remember, the key to networking is building a relationship over time. By using the steps above you should succeed at establishing good relationships that empower you and your business, and yet, don’t use hours and hours of your time.

Arm Your New Distributors for Success

“Whether ’tis nobler in the mind to suffer
The slings and arrows of outrageous fortune
Or to take arms against a sea of troubles,
And by opposing end them.”

– William Shakespeare, Hamlet, Act III, Scene i (58-90)

Hamlet may not have been talking about network marketing, but his words do apply. Almost every network marketer has experienced the “slings and arrows” of the naysayers, those often well-meaning friends and relatives that stand in the way of our making an “outrageous fortune!” Experienced network marketers, clothed in the armor of past success, are less vulnerable to outside influences. The new distributor, however, is vulnerable, and that “sea of troubles” can act as a barrier to reaching their true potential.

What did the knights of old do to prevent an injury? That’s right – they armed themselves. Their armor was heavy and cumbersome, and they needed a squire to help them prepare for battle. Well, the same is true for your new distributors. While the armor they must use is less cumbersome than that of the knights, you must help them arm themselves for success. In other words, you must be their squire.

What do I mean by “arming for success?”

When a new distributor joins your network marketing organization, they are moving into an environment that demands strong armor. There are a lot of “slings and arrows” that can hurt their chances for success and create a sea of troubles — of doubt, disbelief, even failure.

As Rich Dad, Poor Dad author Robert T. Kiyosaki points out, most people in this world are afraid to experience success. They are held back by negative thinking, and consequently suffer the pain of mediocrity. Because they have not been armed for success, and are more focused on security and survival, they subject themselves to a life of servitude and poverty and being someone else’s employee.

Arm your new distributors from negative thinking and potential disaster. How? By understanding why so many people are negative about network marketing and the prospects of the success it can bring.

Let’s face it. There are a lot of people out there that do not want you to become successful. When you are successful, you point out the lack of success in their lives. When you take away any excuses they’ve been hanging onto and you force them to look at their lives as they really are, it makes them very uncomfortable. You’ve heard of the expression “Misery loves company.” Well, it’s true.

Doug Firebaugh, network marketing guru, calls it the “Unspoken Understanding,” which is simply the silent agreement that most people have with each other, namely “don’t mention my mediocre life, and I won’t mention yours.” Your success and the success of your new distributors, just points out the naysayers’ mediocrity.

Leaders help others. If you are going to be successful in network marketing, you must arm your new distributors against people who will try to convince them their business won’t work. Show your downline you want them to be successful. Encourage them. Show them how the most successful network marketers have achieved their success, and teach them to model those attitudes, habits, and actions.

Affiliate Marketing – The Basics

Imagine that you could earn commissions on a popular brand-name product just by placing a link on your website or in your email. That, my friends, is “Affiliate Marketing”!

OK… So it’s not quite that simple, but it doesn’t have to be much more complicated either.

Let’s start with a few definitions. An advertiser, or merchant, is the company who is selling a product. An affiliate, sometimes referred to as a publisher or partner, is another person or company who assists in the promotion of the product and earns a commission for doing so. (That could be you!) In between is the account management service that partners the advertisers with the affiliates and keeps track of the sales and commissions.

If you want to become an affiliate, you first need to choose either a product you want to sell, or an account management service. You will end up with both, but the choice of one will determine the choice for the other. If you choose the product first, the advertiser will direct you to the account management service that they already work with. If you choose the account management service first, they will provide you with a list of merchants that they do business with.

To see if your favorite product or company offers an affiliate program, go to their website and check the menu bar or the bottom of the screen. Look around for the word “affiliate”. Click on that link, read about their program and requirements, and fill out their application. Some companies require specific types of websites to place their links on. They will email you all you need to know to get started.

If you don’t know what specific product you would like to promote, or if you want to promote several, I recommend browsing the participating merchants on the account management service’s website.

Try to stick to products or ideas that you are familiar with and passionate about. It will be much easier to market to your visitors if you can add value to the link you want them to click on. Personal recommendations or stories will get way better results than just a banner or solo text link. Give them a reason to “click here”.

Welcome to the world of Affiliate Marketing! Good luck with your new venture!

Outdoor Gear For Your Favorite Activities

Are you into camping? There are a lot of items you’ll need to have the best camping experience possible. It goes without saying that a tent will be on your list, but there are more things to remember than that. A cooler for food supplies, backpacks, sleeping bags (the thickness you will need depends on the weather conditions), camping furniture such as chairs and cots, cookware and utensils, and lamps are things you shouldn’t forget to take with you. When you are thinking about what tent to buy, take into account how often you will be using it. Where are you going to take it? What can you afford? There is a huge selection of tents to choose from, so make sure the tent you get is the one that is right for you.

Climbing is a daring sport for the bravest outdoor enthusiast. Be sure you don’t try it without the right equipment! Ropes, cords, slings, harnesses, helmets, rock climbing shoes and boots to make your climb easier, backpacks and clothing suitable for climbing are some of the things you’ll need. There are several kinds of harnesses to look at, so think about your climbing style to determine the best kind for you. Test your harness to assure the best fit before you buy. You should also find specialty shoes that will give you the friction and focus you need as you climb.

Is cycling more of your thing? Your bike isn’t the only thing you will need. Helmets, backpacks, water bottles, and gloves are some of the items you’ll want to have with you. You could also benefit from clothes made specifically for cycling. So how do you choose a bicycle, anyway? It depends on your style of biking. Where do you bike? How important is comfort to you? What size of bike do you need? Are you going to ride it on a rugged trail or on a paved road? Ask yourself these questions when shopping.

Canoeing and kayaking are other popular sports for those who enjoy nature. What should you have packed to take on the river or lake? Carrying yolks, boat cushions and chairs, pump, safety kit, floats and life vests are important. Need help choosing a canoe or kayak? Consider the type of water you will be paddling on (lake, river, or ocean) as well as the types of expeditions you will be venturing into.

The avid runner must be fit and in great physical shape. However, you’ll need more than that to be successful at this activity. Good running shoes are an absolute must, along with specialty socks to help your feet. The right clothing will also help. As you try on running shoes, pay attention to comfort. You don’t want to worry about blisters or sprains later on!

So skiing is your hobby? Maybe you prefer snowboarding. The list of gear for skiers and snowboarders include skis, boots, poles, avalanche safety equipment, helmets, bindings and goggles. Of course, what you dress in is vital. A warm, waterproof ski coat or parka is essential, as well as hats, waterproof gloves, socks, pants and earmuffs. What skis or snowboard you need can be determined by your style and skill.

Efficiency of Construction Chemicals

In case of street development or waterproofing, development concoction gives uncommon help. These development chemicals fill in as the firm establishment for the development locales, when utilized for specific essentials. Do you know what is development concoction and how effective they are? Distinctive sorts of chemicals are used in the development; consequently, they are called as development chemicals. These chemicals by and large used as the added substance substances in every one of the phases of development. Whether it is street development, workmanship surfaces, utilization of these are significant when utilized viably. These chemicals can expand the properties of cement in durable or hard edges insist.

Compound makers and providers in Mumbai use various chemicals and plans to bless your solid structure some exceptional properties. For this undertaking, you can utilize certain things, for example, glues, substance bolster, waterproofing mixes, grouts to give some examples. Get some answers concerning numerous utilizations of development concoction and use them effectively. Chemicals are profoundly touchy in nature; consequently, they should be used with safeguards.

These development chemicals are normally used for a grouping of spots, for example, they can be used for the structures and also for the infrastructural undertakings, for example, streets. These chemicals are utilized as a part of base undertakings, for growing new and in addition repairing existing ones, these chemicals are exceedingly profitable.

Chemicals are utilized as a part of withdrawals to determine particular reason that is to proffer auxiliary steadiness. A portion of the broadly utilized development chemicals are solid admixture, waterproofing, surface treatment, solid curing compound, grouting compound, Floor Hardener, exceptionally silicone sealant, and solid admixtures. These segments can strengthen the structures and watch them from every single climate condition, Ground shifts and different sorts of ecological dangers. These development chemicals are the key component of astounding development chemicals.

Synthetic producers and providers in Mumbai offer a broad scope of superb concoction materials that Comprise Concrete Curing Compound, Tile Adhesive Plaster, Grouting CompoundComputer Technology Articles, Floor Hardener to give some examples.

Construction Loans and Commercial Mortgages

Commercial construction financing and commercial real estate loans are presenting a number of new challenges for commercial borrowers. As a result, small business owners should anticipate that they are likely to encounter some new but generally avoidable problems when they are seeking working capital funding and commercial mortgages.

There have always been complex problems for business owners to avoid when seeking commercial loans. By most accounts, these difficulties are now expected to multiply because we appear to be entering a period which will be characterized by even more uncertainties in the economy. Prior standards for commercial mortgages are likely to change suddenly and with little advance notice by lenders if the current financial turmoil continues.

This article will evaluate why commercial construction loans have become harder to obtain and will discuss possible commercial finance funding solutions. It is much more likely that borrowers will need to look beyond their local area for business financing help because of current economic uncertainties in combination with less capital available for commercial mortgages in general and construction financing in particular. In many areas of the United States, virtually all business construction funding sources are effectively inactive at this time in addressing new loan requests.

Even before business finance funding options became more limited recently, construction loans were generally considered to be riskier than other commercial financing by most lenders. For a commercial lender, the most significant risk factors for commercial construction financing usually include the following: (1) a commercial property cannot produce revenues which will be used to repay a loan until the property is completed and occupied; (2) a substantial risk factor is the possibility for contractor liens; and (3) many commercial construction projects take more time to complete than originally projected and/or exceed initial cost estimates. Due to widespread business losses in the construction industry, the risk of contractor liens is a major concern for commercial lenders. In any event, current delinquencies in loan payments for commercial construction financing are running well above normal.

Construction financing for homebuilders has always been viewed separately by lenders because the eventual owners of single-family homes are individuals rather than businesses. From a commercial lending perspective, it is likely that the current difficulties seen in residential construction are indirectly impacting the availability of construction funding for commercial properties because the potential for contractor liens incurred during residential projects can quickly reduce the financial stability of contractors involved in both residential and commercial construction projects. This is a further reason why lenders are increasingly focusing on the risk of contractor liens as a rationale for providing less construction financing.